Pay per click advertising (PPC)

PPC

Google Adwords PPC (Pay-Per-Click) can have amazing results on lead generation for your website.

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

PPC vs. SEO — What provides you better value?

PPC’s true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. The keywords or long tail phrase terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it’s usually best to use a professional firm that can manage and track it full time. This can mean that PPC campaigns can get very good response, very quickly – especially when done correctl